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The Subscription Box is a subscription sales model of an assortment of products. Boxes exist in many areas (beauty, geek, delicatessen) and their concept is similar to the gift box when they can be purchased individually as a gift.
Subscription Boxes are packages containing an assortment of products, usually with a common theme, such as beauty boxes, boxes for pets, Health, or food cans.
These boxes are sent automatically for the duration of the subscription.
The subscription amount is usually less than the total of products purchased individually, especially in the cosmetics industry, where brands provide free samples from mass-market boxes. The customer receives a surprise box each month, following the theme of the box, and many YouTubers un-box and comment on the boxes they receive in un-boxing videos.
How does a subscription box work and how often will I receive a Subscription Box?
Subscription Boxes are usually sent once a month, however, they can be sent more or less frequently.
The price can vary from around € 10 to a maximum of € 40 per box.
If you buy monthly subscriptions for 3, 6, or 12 months, there is usually a discount on the package price.
Most boxes provide a mix of standard size sample products.
The number of products in each box varies by service.
Most of the boxes contain 4 to 7 products.
The first subscription boxes appeared in 2010 in the United States with Birchbox (Founded in 2010 by Katia Beauchamp and Hayley Barna, two graduate students from Harvard Business School). Glossybox was created in Berlin in 2011, a year after Birchbox.
Although they appeared in France in 2010, with the box of Trois Fois Vin, and other countries, they did not develop until 2012.
The boxes can be offered or bought for oneself and one can unsubscribe at any time so there is no commitment. The clientele often "flutters" from one box to another and the sinews of war for box companies consist in building customer loyalty. They choose their boxes according to their interests.
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